Ag Uncensored with Nathan Faleide

Episode 3 - Interview with Gottfried Pessl founder of Pessl Instruments

Summary
 
In this episode, Nathan Faleide interviews Gottfried Pessl, the founder of Pessl Instruments, about his background in agriculture and the development of weather stations. Gottried shares his experiences growing up on a small farm in Austria and his transition into entrepreneurship. He discusses the importance of weather stations in agriculture and the impact of the Internet of Things on their development. Gottfried also draws parallels between the historical adoption of tractors and the current state and future of weather stations. The conversation concludes with a discussion on the potential for robotics in agriculture and the challenges of marketing new products. This conversation explores the evolution of agricultural communication, the challenges of integrating hardware and software in ag tech, the value of weather stations and rain gauges in agriculture, the importance of soil moisture monitoring, the potential of AgTech adoption, and the need for collaboration in the industry. The conversation highlights the role of data-driven decision making and the importance of reliable weather and soil data in optimizing agricultural practices. It also emphasizes the potential of collaboration and data sharing among farmers and industry stakeholders to drive innovation and improve outcomes in agriculture.
 
Chapters
 
00:00 Introduction and Guest Introduction
01:25 Background and History of Gottfried Pessl
04:14 Transition to Business and Entrepreneurship
06:32 Expansion of Pessl Instruments and Weather Stations
08:47 Importance of Weather Stations in Agriculture
13:00 Impact of Internet of Things on Weather Stations
15:42 Current State and Future of Weather Stations
25:12 Lessons from Historical Adoption of Tractors
29:00 Factors Influencing Adoption of Tractors
35:22 Applicability of Large-Scale Machinery and Robotics
39:11 Potential for Robotics in Agriculture
40:17 Marketing Power and Product Launches
40:56 The Evolution of Agricultural Communication
45:50 The Challenges of Hardware-Software Integration
48:30 The Importance of Reliable Weather Data
51:31 The Value of Weather Stations in Agriculture
53:00 Collaboration and Data Sharing in Agriculture
55:24 The Potential of Rain Gauges in Agriculture
59:25 The Importance of Soil Moisture Monitoring
01:03:41 The Challenges of AgTech Adoption
01:08:30 The Future of AgTech and Collaboration
01:18:08 The Role of Connectivity in Agriculture
01:20:41 The Potential of AgTech in Africa
01:23:36 The Need for Collaboration in AgTech

Episode 2 - Interview with Rob Saik CEO and Founder of AGvisorPRO™ and visorPRO™

Summary
In this episode, Nathan interviews Robert Saik of CEO and Founder of AGvisorPRO™ and visorPRO™ and former CEO of DOT (acquired by Raven Technologies, no CNH) and founder of AgriTrend (acquired by Trimble, now AGCO) about the adoption of agricultural technology and the challenges faced by farmers. They discuss the slow adoption rates of ag tech and the complexity of the technology. They also explore the potential of precision agriculture and the impact of acquisitions in the industry. 
The conversation touches on the role of biologicals in agriculture and the future of input companies. They conclude by discussing the need for alignment between agriculture and consumers to ensure a sustainable and transparent food supply. 
The conversation covers various topics related to agriculture, technology, and consumer behavior. It explores the control of narrative by agri-food companies, the perception of blueberries by consumers, and the impact of the sustainability index on consumer choices. 
The discussion also delves into the role of livestock in regenerative agriculture and the misconceptions surrounding greenhouse gas emissions. The concept of augmented intelligence in agriculture is explored, as well as the importance of broadband connectivity in rural areas. 
The conversation concludes with a reflection on the potential shift of agricultural production to other countries and the need for sustainable practices to leave a better earth for future generations.
Takeaways
The adoption of agricultural technology has been slow, with many farmers hesitant to embrace new tools and systems.
Interoperability challenges and the complexity of ag tech have hindered widespread adoption.
Simplifying ag tech and making it more user-friendly is crucial to increasing adoption rates.
The potential of precision agriculture is vast, but there are still barriers to overcome, such as cost and ease of use.
The rise of biologicals in agriculture presents new opportunities for sustainable and environmentally friendly practices.
There is a need for alignment between agriculture and consumers to ensure a transparent and sustainable food supply.
Chapters
00:00 Introduction and Background03:16 Adoption of Ag Tech06:23 Interoperability Challenges10:27 Simplifying Ag Tech for Farmers14:24 The Potential of Precision Agriculture18:10 Acquisitions and the Future of Automation22:20 The Hesitance to Adopt Ag Tech25:21 The Importance of Cost Savings28:17 The Role of Biologicals in Agriculture32:52 The Future of Input Companies35:06 The Rise of Biologicals39:08 Consumer Perception and Alignment41:56 Controlling the Narrative in Agri-Food Companies43:14 Consumer Perception of Blueberries44:16 The Sustainability Index and Consumer Behavior45:26 Consumer Choices and Perception of Food46:27 Regenerative Agriculture and Livestock47:17 Greenhouse Gas Emissions and Livestock48:13 The Biogenic Cycle of Methane49:54 Cultured Meat and Factory Farming52:09 Augmented Intelligence in Agriculture57:12 The Importance of Broadband Connectivity in Agriculture58:22 The Impact of Technology on Agricultural Investment01:05:05 The Potential Shift of Agricultural Production to Other Countries01:07:19 The Shift in Metrics for AgTech Startups01:10:07 Leaving More Earth for Future Generations01:11:36 The Future of Agriculture and the Changing World

Interview with Farmers Edge CEO Vibhore Arora

Introducing the debut episode of 'Ag Uncensored', a podcast diving into the fascinating world of Agricultural Technology. Uncover the unvarnished truths about the industry with your host, Nathan Faleide. This episode focuses on Farmers Edge, a pioneering Ag-tech company, and its new leadership under CEO Vibhore Arora. Journey with us as we explore their personal narratives, intertwined with the company's evolution, and their visions for the future of the ag-tech industry.
In an engaging conversation with Vibhore Arora, who has an illustrious career stretching from India to Amazon Canada, we delve into his unique shift to Farmers Edge which he views as both a challenge and a meaningful opportunity. Listen in as they discuss their close past association, successes, setbacks, and a sneak peek into a thriving company's plans under new leadership.
Go behind the scenes to learn about the strategic changes within Farmer's Edge, the leading Ag-tech trailblazer. The company aims to pioneer the technology landscape for growers, retailers, co-ops, and large enterprise partners. Gain insights into the lessons learned from their past, and their commitment to enhancing the company's focus on centralizing their operations, being customer-centric, and strategic decision-making.
Tune in for candid revelations, stimulating discussions, and enlightening reflections about the world of agri-tech, Farmer's Edge, and the future of agriculture technology. Join us in shining a spotlight on this incredible journey. Subscribe, share, comment and stay tuned for more raw, personal, and exclusive content from the dynamic world of Ag-Tech.

AgUncensored Into: About the Podcast

A quick overview about what this podcast is about with your host Nathan Faleide.